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eCommerce ROI Calculators

Free tools to help you make data-driven decisions for your eCommerce business

eCommerce ROI Calculator
Calculate your profit margin, sale price, and gross margin

Your wholesale or production cost

Standard retail markup is 50-100%

Results

Sale Price
$50.00
Cost × (1 + Markup%)
Profit
$25.00
Cost × Markup%
Gross Margin
50.00%
Profit ÷ Sale Price

Pricing Strategy Tips

  • • Higher margins allow for more marketing spend and promotions
  • • Consider your competitors' pricing when setting your markup
  • • Premium products can often support higher markup percentages
  • • Test different price points to find your optimal conversion rate
Google Ads ROI Calculator
Calculate the return on investment for your Google Ads campaigns

Average cost per click in your industry

Your monthly Google Ads budget

Monthly fee for campaign management

With this investment, you will achieve:

Monthly Visits
2,000
Monthly Ad Spend ÷ Cost Per Click
Cost Per Visit
$1.75
(Management Fee ÷ Visits) + CPC

Google Ads Optimization Tips

  • • Focus on improving Quality Score to lower your CPC
  • • Test different ad variations to improve click-through rates
  • • Optimize landing pages to increase conversion rates
  • • Use negative keywords to eliminate irrelevant traffic
  • • Target high-intent keywords for better ROI

Why These Calculators Matter

Data-Driven Decisions

Making business decisions based on accurate data is crucial for eCommerce success. These calculators help you understand the financial impact of your pricing and marketing strategies.

Optimize Your Marketing

By understanding your true customer acquisition costs and ROI, you can allocate your marketing budget more effectively and focus on channels that deliver the best returns.

Pricing Strategy

The eCommerce ROI calculator helps you find the sweet spot for your pricing strategy, balancing competitive pricing with healthy profit margins.

Campaign Planning

Use the Google Ads calculator to forecast campaign performance and set realistic expectations before investing in paid advertising.