How to Crush It on Xiaohongshu (Little Red Book)
China's hottest social commerce platform is blowing up globally, especially with Gen Z. Think Instagram meets Pinterest meets Amazon - with 300M+ users (70% women aged 18-35). Here's how to make it work for your brand.
1Why Xiaohongshu Slaps
🔍 Core Features
- Notes: Like Instagram posts but with way more detailed reviews
- Moments: Their version of Stories (disappears after 24hr)
- Pugongying: Official KOL marketplace for brand collabs
- In-app shopping: See something you like? Buy it without leaving the app
✨ Platform Perks
Crazy Engagement
Likes, comments, shares - the algorithm loves active content
Young AF Audience
18-35yo with disposable income and FOMO
Seamless Shopping
From discovery to checkout without leaving the app
26 Hacks to Win at Xiaohongshu
Keep It 💯 Real
Users smell BS from miles away. Share authentic experiences, not ads.
Talk Back 👋
Reply to comments, ask questions - be that friendly neighborhood brand
Aesthetic Matters ✨
High-quality, on-brand visuals get 3x more engagement
Timing Is Everything ⏰
Post during commute (7-9am), lunch (12-2pm), and after work (7-9pm)
Don't Get Shadowbanned 🚫
No external links, no shady tactics - play by the rules
Hashtag Wisely #️⃣
Mix popular (#OOTD) and niche (#SustainableFashionHK) tags
3Level Up: Ads & Influencers
💰 Paid Ads
- Discovery Ads: Native posts in the main feed
- Search Ads: Show up when users search keywords
- Pro Tip: Start with ¥500/day to test what works
🤝 KOL/KOC Collabs
- KOLs: Big influencers (50k+ followers)
- KOCs: Micro-influencers (1k-50k followers)
- Pro Tip: Nano-influencers (<1k) often have highest engagement
Xiaohongshu in Action
The platform combines social feeds with shopping features - users can discover products through authentic reviews and purchase without leaving the app.
Need Help Conquering Xiaohongshu?
We're Skillmori - your friendly neighborhood social commerce experts. From content creation to KOL matchmaking, we'll help you: